![]() However, for installations in spaces that do not allow for positioning large cranes on the ground in tight city streets, helicopter lifts allow for precision placement. Today, material hoists, freight elevators, boom trucks, and cranes are the most often employed. In the early days of sign installation at heights, workers used a simple pulley system, tube, and board scaffolding or a swing stage like the type used by window washers. Installing high-rise signage poses unique challenges. Lightcloud controls have also been integrated into signage at Regions in Nashville and PNC Bank in Wilmington, Delaware. Using a secure network, the client can make adjustments to light and energy output with just a touch, to realize money-saving benefits. Philadelphia Sign outfitted new sets of channel letters atop the First National Bank Tower in Raleigh, North Carolina with Lightcloud technology, allowing for easy control via a mobile application. We’ve taken a technology used for general lighting and engineered it to work with our lighting components, giving you maximum control over your signage – an especially powerful tool for high-rise applications! Imagine adjusting everything from your sign’s light levels to scheduling to light-harvesting – all from your smart device? PSCO can integrate Lightcloud technology with your illuminated signage. Lightcloud: Next Level Lighting Technology from PSCOĮxploring and embracing new technology is in our DNA! That’s why we are excited to offer our clients the latest in lighting control: Lightcloud. Whether for a singular statement like the PECO building, crowned with a programmable digital board that flashes animated messages and graphics above Philadelphia or, for multiple locations like for Chase Bank’s 21 high-rise installations in locations from coast to coast – there is no limit to our capabilities! Philadelphia Sign has continued to raise the bar, for high-rise signs – across the country. ![]() The new LED lighting also gave the option to change the color – from the original red letters to blue, (and later, green to celebrate a Superbowl win by the local sports team!) After careful inspection and analysis, the determination was made to retrofit the outdated neon with an LED fixture, designed to replicate the look of the original signage. In 2016, Philadelphia Sign was tapped by Loews Hotel to refurbish the aging neon PSFS sign. Advances in more durable materials and low maintenance technology have helped raise the popularity of high-rise signs. Today’s high-rise sign options range from channel letters to dynamic digital displays. While greater height meant greater visibility, maintaining these types of signs, like neon, became a liability for the companies that owned the signage. Initially, towers were topped with flood-lit cut-out lettering or capped with vibrant neon. A testament to the power of high-rise branding: as in the PSFS example, high-rise signs can become so much a part of regional consciousness, the brand outlives the company itself!Īs architectural innovations led to taller and taller buildings, more companies realized the potential for using the exterior real estate for advertising. Tower signage is usually reserved for the main tenant, given leasing rights to essentially brand an entire building. When it comes to impactful branding, your logo towering over a city skyline has no equal. High-Rise Signage: Elevating Brand Awareness However, the PSFS building was designed to be topped with very distinctive signage: 2 sets of 26-foot tall, neon letters bearing the initials of the institution. Many skyscraper towers of the day were simply highlighted with flood lamps. It also boasted an observation deck open to the public.Įlectric signage on early high-rise buildings was uncommon. The PSFS Building, now a Loews Hotel, was the first building of its size in the US to feature central air, only one of two in the country at the time to make the claim. ![]() This 33-story modern high-rise was possible because of technological innovations we take for granted today: reliable elevators, electric fluorescent lighting, plumbing, and central air conditioning. ![]() The hallmark of the design was the unadorned, simple limestone façade with ribbons of windows running the length of the steel-framed structure. In 1932, Philadelphia became the home of America’s first modern ‘International’ style skyscraper, the iconic Philadelphia Saving Fund Society (PSFS) building, designed by Swiss-born William Lescaze and American George Howe. ![]()
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